Natural, vegan and cruelty free, this high-quality toothpaste is made with ingredients of natural origin such as sea buckthorn, chamomile, activated charcoal, cinnamon and calcium give you durable, strong, shiny teeth and healthy gums. Free from any harmful or controversial ingredients such as phthalates, parabens, microplastics, SLS or formaldehydes, it is gentle and works as well as leading toothpastes without harming you or the planet.