With every Bower order we work with our partners CleanHub to prevent ocean-bound plastic waste

The driving inspiration behind Bower Collective is the elimination of plastic waste from the natural environment, most notably from our oceans. So we are thrilled to be working with CleanHub to prevent ocean-bound plastic in the global south. We have committed to stop 20,000 kgs of non recyclable plastic from entering our oceans this year.

CleanHub connect ocean-loving brands with local communities in the global south and facilitate the collection and safe processing of plastic waste. They work with Green Worms Waste Management to run door-to-door collection services to intercept plastic waste before it can enter the environment. They help build these direct waste collections from households, providing communities with access to waste management for the first time to prevent open dumping. Every financial contribution helps to expand the model across India and creates stable and dignified jobs for local communities in coastal regions.

After the waste has been collected, it is sorted into different categories so each material can be disposed of correctly. Recyclable plastic is sold to local recyclers, non-recyclable plastic is processed in the most environmentally sustainable way available. We track all the plastic recovered through the CleanHub app.

The collection and recovery efforts are in motion. To date, we've already prevented 16,300 kgs of ocean-bound plastic. We should hit 20,000 kgs by March 2025! Track here, how much plastic waste has already been recovered.