This cruelty free, vegan and natural toothpaste is the best defence against tooth decay & discolouration. Specially formulated and packed with strengthening & protecting ingredients including Vitamin A, Antioxidants & sage, it won't only leave you with whiter & brighter teeth but give you a fresh minty breath without costing the earth. Free from any harmful or controversial ingredients such as phthalates, parabens, microplastics, SLS or formaldehydes, it is gentle yet works well.