We're crowdfunding!

We’re super excited to invite you to own shares in Bower Collective by investing in our community crowdfund, joining our mission to eliminate plastic waste.

You can invest from as little as £20, up to £200,000 and beyond. Shares will be limited and allocated on a first come, first served basis.


Our mission

We’re on a mission to eliminate plastic waste and create a more sustainable world. The plastic waste crisis is one of the defining environmental challenges of our time. Shockingly, less than 10% of plastic is actually recycled in the UK, despite the claims of the big brands, so we have huge volumes of avoidable plastic waste coming out of our homes. 

With over 94,500 customers, Bower is a multi-award winning B Corp subscription business. We deliver our wide range of outstanding home and personal care products on repeat, in reusable packaging. Our products look good, feel great and have a positive impact on the planet!

Marcus and Nick, co-founders, have between them founded, built and successfully exited previous businesses with a clear focus on sustainability and impact.

Why invest in Bower Collective?

  • Bower is growing rapidly at 234% year on year
  • 68% of monthly revenues are recurring revenue from loyal subscribers
  • Our unique, technology enabled BowerPack reusable packaging system eliminates single-use plastic packaging in your home
  • We’re an award-winning B Corp and Certified Carbon Neutral
Invest now
Bower Collective team photo Bower Collective founders Nick and Marcus

“We backed Bower Collective right at the beginning and have absolutely loved watching them flourish over the past couple of years. They’ve built an outstanding business and team and we believe they will grow Bower into a category defining business.”

- Damian Routley, Chief Commercial Officer at Founders Factory


Why are you crowdfunding?

We are raising via the crowd to give our community and the wider public the opportunity to become a part of the Bower Collective journey. Funds raised will hep us accelerate our expansion into physical retail and invest further in our innovative reusable packaging system, BowerPack™. 

What is equity crowdfunding?

Equity crowdfunding is the process whereby people (i.e. the ‘crowd’) invest in an early-stage unlisted company (a company that is not listed on a stock market) in exchange for shares in that company. A shareholder has partial ownership of a company and stands to profit on an Exit Event (i.e. IPO, merger or sale) should the company continue to perform well and increase in value. The opposite is also true, so if the company fails investors can lose some, or all, of their investment.

What is Crowdcube?

Crowdcube is a crowdfunding platform that enables start-ups and scale-ups to issue shares to and raise money from a wide range of everyday and experienced investors who want to share in the future of companies they believe in.

Does pre-registering commit me to investing?

Not at all. Pre-registering means you’ll have the exclusive opportunity to invest first when we open privately, as once we’ve reached our maximum target we’ll close the crowdfunding round.

If you have already registered interest, make sure you’re signed up to Crowdcube before we go live!

When will the campaign go live?

We’ll be going live with our crowdfunding campaign soon. Once you’ve pre-registered your interest, keep an eye on your inbox for the latest launch date information.

Who can invest?

Anyone over the age of 18 from anywhere in the world. However, due to local laws and regulations, retail investors located in the USA, Canada and Japan will not be able to invest in this crowdfunding.

Will there be early access for customers?

Yes, those that pre-register who are customers will have first access to invest followed closely by customers who haven’t pre-registered.

Can I sell or transfer my shares?

You can express your interest in selling your shares in a company via Cubex, which enables you to discover, research, and express an interest in buying or selling shares in private European companies. If enough interest is expressed in a given business, Crowdcube will seek to facilitate a transaction, and you will be notified when a sale goes live.

Is the investment EIS eligible?


What is the share price and valuation?

The pre-money valuation for this round is £15m with a share price of £6.29.

How much can I invest?

You can invest any amount from £20 upwards to own Bower shares.

Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.