How to choose the best eco-friendly laundry detergent

How to choose the best eco-friendly laundry detergent

If you're looking for a simple way to bring more eco-friendliness into your everyday chores, look no further than eco-friendly laundry detergent.

Unlike some traditional washing powders and liquids, these eco versions are designed to be less harmful to the environment while still cleaning your clothes brilliantly.

However, with a growing number of green options available, which is the right laundry detergent for you? We take a look at how to choose the best eco-friendly washing powders and laundry liquids.

What is an eco-friendly laundry detergent?

Before you go ahead and buy your eco-friendly laundry products, it's important to understand what makes them the better choice. Some things to consider are:

  • Eco-friendly laundry detergents are typically made from plant-based ingredients rather than petroleum-based ones.
  • They are free from harsh chemicals such as phosphates, chlorine and artificial fragrances that can harm the environment and your health.
  • They are often biodegradable and come in recyclable or reusable packaging.

These detergents work just as effectively as traditional washing powders and laundry liquids but do not have the negative environmental impact. Instead, eco laundry liquids help reduce pollution in waterways, decrease reliance on fossil fuels, and minimise waste thanks to their recyclable or reusable packaging.

What to look for when choosing an eco-friendly laundry detergent


The first thing to consider when choosing an eco-friendly laundry detergent is what it contains. Look for plant-based ingredients and avoid those with phosphates, chlorine, artificial fragrances or dyes.

To keep things clear, some brands will list the ingredients in plain English rather than using the scientific names.


Even the most eco-friendly of detergents won’t be worth much if it doesn’t clean your clothes effectively. However, don’t think that just because a product is eco-friendly it isn’t as powerful as its toxin-filled counterparts.

Eco-friendly alternatives contain ingredients that are just as effective at cleaning laundry without polluting the waterways – this shows there is really no excuse to use toxic chemicals in our everyday products.


To ensure a product is truly eco-friendly, look for certifications and labels that guarantee the product meets strict environmental standards. Also check to see if it is vegan and cruelty free.

Here at Bower, we’re proud to be a certified B Corp company and are committed to the highest ethical standards. We maintain a social and environmental responsibility in everything we do, so that you can be completely confident in our products.


Even if a detergent is made using environmentally friendly ingredients, it still might not be truly eco-friendly if it comes in non-recyclable packaging. Make sure your detergent has recyclable or compostable packaging, instead of wasteful plastic tubs. Alternatively, opt for reusable packaging like we do here at Bower!


While eco-friendly detergents can be more expensive than traditional ones, there are affordable options available. Remember, investing in an eco-friendly product is also an investment in our planet's future.

If you want to make sure the product is the right choice before you commit to a purchase, then you can check out the reviews – Bower’s range of laundry cleaning products has plenty of positive feedback from happy customers!

    Bower’s Eco-Friendly Laundry Detergent

    Our best-selling range of laundry cleaning products covers all your daily laundry needs, and includes a gently scented Laundry Liquid Refill and Fabric Conditioner as well as a Fragrance-Free option.

    All our laundry products are made using naturally derived ingredients, are vegan, cruelty free and made in the UK. You can also refill from our BowerPacks to top up your Bower Reusable Laundry Bottle. If you subscribe to any of our refill packs, you’ll also be able to save 20%!

    Happy laundry day everyone! 🧺

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