Changing the Way We Shop, for Good
At Bower Collective, our mission has always been simple: to change how products are made, used and reused, for good.
We know many of our customers share our values around sustainability and conscious living. So, when the Black Friday frenzy rolls around each year, we feel that familiar discomfort with the culture of overconsumption it represents.
The shocking truth is that around 80% of purchases made on Black Friday are never used or used only once before being thrown away and ending up in landfill or incineration.
Instead of opting out, we decided to flip the script. That is why every November we celebrate Green Friday - a time to shop consciously, reduce waste and make sustainable swaps that truly matter. 💚
🌿 Sustainability Is Built Into Everything We Do
Every Bower product you buy helps move the needle towards a cleaner, more sustainable world.
Here is how:
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♻️ Reusable Packaging: Our BowerPack™ reuse & refill system keeps packaging in circulation, cutting single-use plastic waste.
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🌍 UK-Made, low carbon: We manufacture locally to massively reduce our carbon impact as a business. .
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🚫 Toxin-Free Formulas: Our natural ingredients are kind to both your home and the planet’s ecosystems.
When you switch to Bower Collective, you are not just shopping. You are choosing a more circular, low-impact lifestyle.
So yes, we take part in Black Friday, but we do it differently. We use this moment to encourage more people to switch to sustainable living. Every new customer choosing Bower means less waste, fewer harmful chemicals and a smaller carbon footprint. 🌎
💚 Why Green Friday Matters for Sustainable Businesses
As a growing, purpose-led business taking on global household brands, every opportunity to grow helps us amplify our impact.
If we were to boycott Black Friday entirely, we would risk handing the spotlight and your spending power back to the big brands that continue to produce excessive plastic, pollution and waste.
By joining us for Green Friday, you are helping to:
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Support a UK-based circular economy
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Grow a community that values transparency and sustainability
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Send a clear message that ethical consumption matters
Together, we can shift what this season stands for, from overconsumption to conscious change.
🌏 From Black to Green: A Better Future for People and Planet
We all know the story of Black Friday: fast deals, fast fashion and faster waste. This cycle of make, consume, discard hurts both the planet and the people behind supply chains that prioritise profit over fairness.
At Bower Collective, we are building something different. Our mission is to design products and systems that fit within a truly circular economy, where materials are reused, carbon is reduced and sustainability is second nature.
So this November, when you choose to shop with Bower, you can feel confident that you are making a Green Friday purchase that helps create the future we all want to live in. 🌿
🛒 How to Join the Green Friday Movement
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Switch to Bower: Replace your everyday cleaning and personal care products with sustainable refills.
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Refill, Reuse, Repeat: Keep your packaging in circulation, saving waste and money.
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Share the Change: Invite friends and family to join the movement. Every referral makes a difference.
This Green Friday, let us shop consciously and live beautifully, for people, for the planet and for good.
Green Friday FAQs
What is Green Friday?
Green Friday is Bower Collective’s sustainable alternative to Black Friday. It encourages conscious shopping choices that reduce waste, support small ethical businesses and help protect the planet.
Why does Bower Collective take part in Black Friday instead of boycotting it?
As a sustainable startup business, we use the occasion to reach more people with our mission. By inviting new customers to switch to Bower products during Green Friday, we help reduce single-use plastic, carbon emissions and chemical pollution.
How are Bower Collective products sustainable?
All Bower Collective products are made in the UK, are non-toxic and come in reusable packaging. Our refill system keeps materials in use and cuts waste, while our natural ingredients are free from harmful chemicals that damage ecosystems.
What makes Bower Collective different from big household brands?
Unlike many large companies that rely on single-use plastics and imported products, we produce locally, design for reuse and prioritise people and planet over profit. Every Bower purchase supports the growth of a circular, low-carbon economy.
How can I take part in Green Friday 2025?
Simply shop with Bower Collective this November. Choose sustainable refills, reuse your packaging and spread the word by encouraging friends and family to join the Green Friday movement.
🌿 Keep It Green All Year Round
Sustainability does not stop at Green Friday. By refilling and reusing every month, you can make a positive difference all year round. Explore our eco-friendly cleaning and personal care range, and join thousands of UK households choosing a better way to live.