Happier Toothpaste - Fresh Mint - 75ml

  • cruelty-free cruelty-free
  • made-in-uk made-in-uk
  • vegan vegan

Did you know 1.5 BILLION plastic toothpaste tubes go to landfill every year because they cannot be recycled? Happier Beauty toothpaste is different. It has an easy to recycle aluminium tube.

Happier Beauty toothpaste is suitable for sensitive teeth. They use 4 different types of natural mint plant to get a fresh 100% natural mint flavour. It does not contain any Sodium Lauryl Sulphate, triclosan, petrochemicals or colours. They have added papaya enzymes for gentle, natural whitening, vitamin E for gum health and dentist-approved minerals like fluoride and hydroxyapatite to help strengthen our enamel.

  • Vegan
  • SLS Free
  • Triclosan Free
  • Paraben-Free
  • No Petrochemicals, colours, artificial flavours or artificial sweeteners.
  • 100% Recyclable Aluminium Tube
  • Send the lid back to Bower to be recycled.

Purchase the Happier Beauty Squeeze Key to get every dribble of toothpaste out of the aluminium tube. 

Ingredients

Glycerin, aqua, hydrated silica, potassium citrate, hydroxyapatite, cocamidopropyl betaine, aroma, cellulose gum, sodium fluoride, stevioside, tocopherol (vitamin E), papain, limonene (sodium fluoride 0.32% w/w (1450ppmF)


Potential Allergens: Limonene


Hydroxyapatite is the mineral used by our bodies to make our teeth and bones. It is highly biocompatible with us and the planet. Hydroxyapatite works with fluoride to replace lost minerals in your tooth enamel. It can help to strengthen soft spots in your enamel, reduce sensitivity and improve whiteness.

Papain is an enzyme from papaya fruit. It helps to stop new stains sticking to your teeth.

Vitamin E (tocopherol) is a well known antioxidant, and is widely used in skincare. Antioxidants like vitamin E can help to reduce inflammation in your gum tissue.

Potassium citrate gently helps sensitive teeth. It is a form of the mineral potassium.

100% natural flavour. We use a unique combination of 4 natural flavours to give Happier Beauty Toothpaste it's distinctive intense fresh and minty taste.

Cocomidopropyl betaine. Toothpaste needs a little foam to help lift debris from your teeth and gums. Coconut oil has been lightly processed to give a gentle foamer (this is the least processed foamer we can find).

Stevioside. We don't use artificial sweeteners. We use a tiny bit of natural Stevia to sweeten Happier Beauty Toothpaste.

Hydrated silica helps to gently remove old stains. We use a patented blend of soft rounded silica to help remove stains on your teeth without abrasion.

Fluoride is a well known mineral which helps to prevent tooth decay. It works alongside hydroxyapatite to replace lost minerals and strengthen your tooth enamel.

Glycerin. We use a plant based glycerin to stop Happier Beauty Toothpaste from drying out. 

Water is used to make Happier Beauty Toothpaste runny so it can be squeezed out of the tube easily.

Cellulose gum is sourced from plants and helps to keep Happier Beauty Toothpaste always squeezable. 

Limonene is a naturally occurring component of our natural flavours.

How to Use

Brush twice daily using a pea-sized amount. Children under 6 years use a pea sized amount for supervised brushing to minimise swallowing. In cases of fluoride intake from other sources consult a dentist or a doctor.

Why we love Happier

We love Happier toothpaste because they make their products using ingredients that you understand and packaging that doesn't cost the earth.

Protecting Seagrass

Your first order with Bower will help the Marine Conservation Society protect endangered seagrass.

5p from your first order with Bower will go towards the Marine Conservation Society’s ‘Save Our Seagrass’ appeal for their role as part of a LIFE ReMEDIES project to protect endangered seagrass meadows in the UK. Once the ‘Save our Seagrass’ appeal reaches its target, all subsequent donations will go towards the Marine Conservation Society’s ongoing conservation work, wherever the need is greatest, to protect and enhance the health of our ocean.

The Marine Conservation Society is a registered UK charity working for seas full of life. Registered charity no. 1004005 (England & Wales); SC037480 (Scotland). This agreement has been entered into by its wholly owned subsidiary trading company MCS Sales Ltd, which covenants all its profits back to the Marine Conservation Society.

Delivery and returns

Once placed, your order will typically be with you within 2-4 working days. Delivery is £3.99 or FREE for all orders over £40.

If you're not happy with your order for any reason please get in touch with our customer service team.

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Happier Toothpaste - Fresh Mint - 75ml

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Happier Toothpaste - Fresh Mint - 75ml